Scope note: LeadAxis performance (call and lead) programs are advertiser-facing. This RTB Supply Partner Program is for display, native, in-app, and CTV inventory only.
RTB Supply Partner Program
Monetize premium display, native, in-app, and CTV inventory with brand-safe demand, transparent reporting, and flexible integration paths.
Eligible Supply
Eligible Supply Types
We partner with publishers and platforms that can deliver transparent, brand-safe inventory across these formats.
Display / Open Web
Standard and rich media placements across premium open-web inventory with viewability and brand-safety controls.
In-Content / Native
Context-aligned native units that match publisher aesthetics while preserving measurable delivery standards.
Mobile In-App
SDK and in-app placements across iOS and Android environments with clear app-ID transparency.
CTV / Video
Connected TV and digital video inventory for brand-safe, high-attention environments at scale.
Partnership
Why Partner With Us
Quality demand, clean technical paths, and reporting that helps you grow yield without compromising inventory integrity.
Premium CPMs
Access demand that values clean inventory, viewability, and contextual relevance—not just lowest-cost fill.
Real-Time Bidding
Compete in open auction and private marketplace deals with low-latency OpenRTB and Prebid paths.
Brand Safety
Pre-bid filters, inventory scoring, and category exclusions that protect both buyers and publishers.
Transparent Reporting
Clear delivery, win-rate, and quality metrics so you can optimize yield without guessing.
Easy Integration
Prebid.js, OpenRTB 2.x/2.6, and tag-based paths with dedicated technical onboarding support.
Global Demand
Diversified buyer demand across performance and brand campaigns seeking quality, brand-safe supply.
Traffic Quality
Traffic Quality Requirements
We protect buyers—and serious publishers—by enforcing clear quality floors and a firm fraud policy.
Minimum Requirements
- Declared inventory type and placement taxonomy
- Accurate domain / app-ID representation
- Minimum viewability thresholds by format
- Consent string / privacy signal support where required
- Ads.txt / app-ads.txt alignment for claimed inventory
- Responsive technical contact for incident response
Fraud Policy
- Zero tolerance for IVT, bots, and spoofed inventory
- Immediate suspension for misrepresented supply
- Ongoing traffic-quality sampling and scoring
- Required cooperation with third-party verification
- No incentivized or forced-click environments
- Right to withhold payment for invalidated traffic
Technical
Integration Methods
Connect through the path that fits your stack—header bidding, OpenRTB, or direct tags.
Prebid.js
Client-side header bidding adapters for publishers who want competitive auctions without a full SSP rebuild.
pbjs.requestBids()OpenRTB 2.x / 2.6
Server-to-server bidding with OpenRTB endpoints suitable for SSPs, exchanges, and mediation layers.
POST /openrtb2/auctionAd Tags
Straightforward JS / iframe tags for rapid monetization of approved placements and direct deals.
<script src="lx-tag.js">Apply
Apply as RTB Supply
Share your inventory profile and preferred integration path. Our partnerships team will respond with next steps.