Programmatic · Case Study
Programmatic IVT & Viewability Lift
Enterprise Demand Brand
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Narrative
What changed and why it mattered
On the programmatic side, LeadAxis Media applied pre-bid quality filters and partner scorecards across display and CTV. Private marketplace packages were paced against viewability and IVT thresholds rather than raw reach.
- Challenge
- Display and CTV spend was diluted by IVT and weak viewability.
- Approach
- Pre-bid filters, inventory scoring, and PMP packaging with QA thresholds.
- Result
- Illustrative IVT reduction and stronger viewability on prioritized inventory.
Illustrative stats
0%
IVT Reduction
0%
Viewability
Figures are illustrative examples for storytelling — replace with verified LeadAxis results before launch.
Result Visualization
Before vs after trend
Illustrative chart based on the case study’s sample series — not audited production data.
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