Home Services · Case Study
HVAC CPA with Geo Precision
Multi-Market HVAC Brand
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Narrative
What changed and why it mattered
Home services performance hinges on timing and territory. LeadAxis Media tightened geo eligibility, filtered after-hours noise, and validated intent signals before billing events so media dollars tracked closer to booked work orders.
- Challenge
- Spend leaked into low-intent ZIPs and after-hours inquiry noise.
- Approach
- ZIP-level pacing, schedule-aware bidding, and tighter lead validation rules.
- Result
- Illustrative CPA reduction with steadier booked-appointment conversion.
Illustrative stats
0%
CPA Reduction
0%
Booked Appt Rate
Figures are illustrative examples for storytelling — replace with verified LeadAxis results before launch.
Result Visualization
Before vs after trend
Illustrative chart based on the case study’s sample series — not audited production data.
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